Early versions of lookup algorithms relied on webmaster-delivered details including the search phrase meta tag or index files in engines like ALIWEB. Meta tags provide a guideline to every page's content. applying meta data to index web pages was discovered to be below trustworthy, on the other hand, since the webmaster's choice of key phrases in the meta tag could likely be an inaccurate illustration of the website's true written content.
In 2005, an yearly meeting, AIRWeb, Adversarial Information Retrieval online was developed to bring together practitioners and scientists concerned with search engine marketing and connected topics.
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