Early variations of look for algorithms relied on webmaster-presented data including the search term meta tag or index files in engines like ALIWEB. Meta tags give a manual to each page's information. utilizing meta facts to index webpages was discovered to generally be fewer than dependable, even so, because the webmaster's alternative of keyword phrases inside the meta tag could possibly be an inaccurate illustration of the website's genuine content material.
In 2005, an yearly conference, AIRWeb, Adversarial info Retrieval on the Web was made to carry together practitioners and researchers worried about search engine optimization and related subjects.[thirteen]
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